Which stock is better: AAPL or GOOGL?

Whether Apple Inc. (AAPL) or Alphabet Inc. (GOOGL) is the better fit depends on your investment criteria. Compare valuation, profitability, growth and balance sheet metrics to see which one aligns with your goals.

What is the P/E ratio of AAPL vs GOOGL?

AAPL trades at a P/E ratio of 35.96, while GOOGL trades at 16.96. A lower P/E ratio can indicate a more attractive valuation.

What is the market cap difference between AAPL and GOOGL?

AAPL has a market cap of about $4,60T, while GOOGL is valued at around $4,14T.

AAPL vs GOOGL

Over the past 12 months, GOOGL returned +65% while AAPL returned +37%.

Apple Inc.

$313.45

-5.9%(1M)

Market Cap$4.60T

Technology

Consumer Electronics

P/E Ratio35.96

Return on Equity137.2%

P/B Ratio43.04

Dividend Yield0.3%

GOOGL

Alphabet Inc.

Best value

$342.00

7.0%(1M)

Market Cap$4.14T

Technology

Internet Content & Information

P/E Ratio16.96

Return on Equity50.8%

P/B Ratio6.48

Dividend Yield0.2%

Performance Comparison

Historical returns across multiple timeframes

AAPL

Apple Inc.

+36.7%

1Y return

GOOGL

Alphabet Inc.

+65.1%

1Y return

AAPL

GOOGL

Short term

1M–6M

+3.5%

Medium term

YTD–1Y

+37.2%

Long term

3Y–10Y

+419.5%

Valuation

Compare price multiples and valuation ratios

AAPL: 1

GOOGL: 4

Metric	AAPL	GOOGL	Winner
P/E Ratio Share price relative to earnings per share	35.96	16.96	GOOGL
P/S Ratio Share price relative to revenue per share	9.91	9.27	GOOGL
P/B Ratio Share price relative to book value per share	43.04	6.48	GOOGL
P/FCF Ratio Share price relative to free cash flow per share	33.85	77.57	AAPL
EV/EBITDA Enterprise value relative to EBITDA	27.72	12.84	GOOGL

Profitability

Compare profit margins and returns on capital

AAPL: 4

GOOGL: 2

Metric	AAPL	GOOGL	Winner
Gross Margin Gross profit as a share of revenue	48.7%	60.9%	GOOGL
Operating Margin Operating profit as a share of revenue	33.2%	33.1%	AAPL
Net Margin Net profit as a share of revenue	27.6%	54.8%	GOOGL
Return on Equity Profit generated on shareholder capital	137.2%	50.8%	AAPL
Return on Assets Profit generated on total assets	33.6%	26.5%	AAPL
ROIC Profit generated on invested capital	51.9%	15.1%	AAPL

Growth

Compare revenue and earnings growth rates

AAPL: 0

GOOGL: 6

Metric	AAPL	GOOGL	Winner
Revenue Growth (YoY) Revenue change versus the prior year	6.4%	15.1%	GOOGL
Revenue Growth (3Y) Annualised revenue growth over three years	1.8%	12.5%	GOOGL
Revenue Growth (5Y) Annualised revenue growth over five years	8.7%	17.2%	GOOGL
EPS Growth (YoY) Earnings per share change versus the prior year	22.7%	34.5%	GOOGL
EPS Growth (3Y) Annualised earnings per share growth over three years	6.9%	33.3%	GOOGL
EPS Growth (5Y) Annualised earnings per share growth over five years	17.9%	29.8%	GOOGL

Balance Sheet

Compare financial stability and debt levels

AAPL: 1

GOOGL: 4

Metric	AAPL	GOOGL	Winner
Debt / Equity Total debt relative to shareholder equity	0.78	0.18	GOOGL
Current Ratio Current assets relative to current liabilities	1.00	2.72	GOOGL
Quick Ratio Liquid assets relative to current liabilities	0.93	2.64	GOOGL
Interest Coverage Operating profit relative to interest expense	0.00	65.55	GOOGL
Beta Volatility relative to the overall market	1.09	1.24	AAPL

Summary

GOOGL wins 3–1

Valuation

GOOGL

Profitability

AAPL

Growth

GOOGL

Balance Sheet

GOOGL

GOOGL is more attractively valued. AAPL shows stronger profitability. GOOGL demonstrates better growth. GOOGL has the stronger balance sheet.

Take your analysis further

Dig into the full profiles of AAPL and GOOGL, or start a new head-to-head comparison.

AAPL profile

GOOGL profile New comparison