Which stock is better: AMZN or GOOGL?

Whether Amazon.com, Inc. (AMZN) or Alphabet Inc. (GOOGL) is the better fit depends on your investment criteria. Compare valuation, profitability, growth and balance sheet metrics to see which one aligns with your goals.

What is the P/E ratio of AMZN vs GOOGL?

AMZN trades at a P/E ratio of 20.64, while GOOGL trades at 16.96. A lower P/E ratio can indicate a more attractive valuation.

What is the market cap difference between AMZN and GOOGL?

AMZN has a market cap of about $2,80T, while GOOGL is valued at around $4,14T.

AMZN vs GOOGL

Over the past 12 months, GOOGL returned +65% while AMZN returned +14%.

Amazon.com, Inc.

Best value

$260.28

12.1%(1M)

Market Cap$2.80T

Consumer Cyclical

Specialty Retail

P/E Ratio20.64

Return on Equity30.5%

P/B Ratio5.07

Dividend Yield0.0%

GOOGL

Alphabet Inc.

$342.00

7.0%(1M)

Market Cap$4.14T

Technology

Internet Content & Information

P/E Ratio16.96

Return on Equity50.8%

P/B Ratio6.48

Dividend Yield0.2%

Performance Comparison

Historical returns across multiple timeframes

AMZN

Amazon.com, Inc.

+13.8%

1Y return

GOOGL

Alphabet Inc.

+65.1%

1Y return

AMZN

GOOGL

Short term

1M–6M

+11.8%

Medium term

YTD–1Y

+37.2%

Long term

3Y–10Y

+355.1%

Valuation

Compare price multiples and valuation ratios

AMZN: 4

GOOGL: 1

Metric	AMZN	GOOGL	Winner
P/E Ratio Share price relative to earnings per share	20.64	16.96	GOOGL
P/S Ratio Share price relative to revenue per share	3.61	9.27	AMZN
P/B Ratio Share price relative to book value per share	5.07	6.48	AMZN
P/FCF Ratio Share price relative to free cash flow per share	-240.59	77.57	AMZN
EV/EBITDA Enterprise value relative to EBITDA	11.59	12.84	AMZN

Profitability

Compare profit margins and returns on capital

AMZN: 0

GOOGL: 6

Metric	AMZN	GOOGL	Winner
Gross Margin Gross profit as a share of revenue	50.8%	60.9%	GOOGL
Operating Margin Operating profit as a share of revenue	12.1%	33.1%	GOOGL
Net Margin Net profit as a share of revenue	17.4%	54.8%	GOOGL
Return on Equity Profit generated on shareholder capital	30.5%	50.8%	GOOGL
Return on Assets Profit generated on total assets	12.3%	26.5%	GOOGL
ROIC Profit generated on invested capital	8.5%	15.1%	GOOGL

Growth

Compare revenue and earnings growth rates

AMZN: 0

GOOGL: 5

Metric	AMZN	GOOGL	Winner
Revenue Growth (YoY) Revenue change versus the prior year	12.4%	15.1%	GOOGL
Revenue Growth (3Y) Annualised revenue growth over three years	11.7%	12.5%	GOOGL
Revenue Growth (5Y) Annualised revenue growth over five years	13.2%	17.2%	GOOGL
EPS Growth (YoY) Earnings per share change versus the prior year	29.7%	34.5%	GOOGL
EPS Growth (3Y) Annualised earnings per share growth over three years	N/A	33.3%	N/A
EPS Growth (5Y) Annualised earnings per share growth over five years	28.0%	29.8%	GOOGL

Balance Sheet

Compare financial stability and debt levels

AMZN: 0

GOOGL: 5

Metric	AMZN	GOOGL	Winner
Debt / Equity Total debt relative to shareholder equity	0.40	0.18	GOOGL
Current Ratio Current assets relative to current liabilities	1.03	2.72	GOOGL
Quick Ratio Liquid assets relative to current liabilities	0.87	2.64	GOOGL
Interest Coverage Operating profit relative to interest expense	28.13	65.55	GOOGL
Beta Volatility relative to the overall market	1.45	1.24	GOOGL

Summary

GOOGL wins 3–1

Valuation

AMZN

Profitability

GOOGL

Growth

GOOGL

Balance Sheet

GOOGL

AMZN is more attractively valued. GOOGL shows stronger profitability. GOOGL demonstrates better growth. GOOGL has the stronger balance sheet.

Take your analysis further

Dig into the full profiles of AMZN and GOOGL, or start a new head-to-head comparison.

AMZN profile

GOOGL profile New comparison